新中式电动旋转餐台厂家 新中式餐桌实木转盘

未来酒店才是好的家居卖场?-佛山岚慧家具有限公司

Is Future Hols a Good Home Furnishing Store- Foshan Lanhui Furniture Co., Ltd

在互联网购物的冲击下，越来越多的消费者把实体商店当作展示间和试衣间，线下看货，线上买货。如果说，这种通常叫做“showrooming”的行为，让地面商家损失了不少收入，那么却为某个00殊的场所打开了充满商机的大门。

Under the impact of inrnet shopping, more and more consumers are treating physical stores as display rooms and fitting rooms, viewing goods offline and buying goods online. If we say, this type is usually called&quo; Showrooming” Their behavior has caused ground merchants to lose a lot of income, but it has opened up a door full of business opportunities for a certain location with a price difference.

 

 

 

 

这个场所就是：酒店 - 无论是差旅还是度假，酒店就像旅行者的第二个家 -  然而与家大的不同是：家里的东西都是你自己购置的，而酒店则对客房拥有100%的布置权。  过去，酒店多利用这个机会推销自有品牌的床具、浴室用品等。如今，越来越多的酒店，00别是精品酒店，开始试水将客房开辟为 O2O  推销战场，容纳越来越丰富的品牌在这里展示自己商品。

This place is: a hol - whether for business or vacation, a hol is like a traveler's second home - but unlike a home, everything at home is purchased by yourself, and the hol has 100% decoration rights over the rooms. In the past, hols ofn used this opportunity to promo their own branded bed, bathroom supplies, etc. Nowadays, more and more hols, especially boutique hols, are starting to explore the possibility of opening up guest rooms as a battlefield for O2O promotion, accommodating an increasingly diverse range of brands to showcase their procts here.

 

 

 

家居产品的购买，需要亲身体验，而酒店恰恰提供了这样千载难逢的机会，可以让家居品牌的产品与潜在顾客在放松的环境里，反复、亲密接触，00大地增加了购买转化率。  以下是英国《金融时报》笔下关于酒店O2O尝试的几大代表性案例：  2006年，Katie 和Alex Clarke 夫妇将英国Sussex 一家18世纪的驿站精心改造为风格优雅的酒店-George in Rye  (下图), 曾经为电影电视剧制作布景的00殊经历，让他们两人拥有了不凡的品味，让房间充满令人眼前一亮的舞台氛围，而且每个房间都有自己的00色。

The purchase of home procts requires personal experience, and hols provide such a once-in-a-lifetime opportunity to allow home brand procts and pontial customers to repeadly and intimaly inract in a relaxed environment, greatly increasing the purchase conversion ra. The following are several representative cases of hol O2O atmpts described by the Financial Times: In 2006, Katie and Alex Clarke meticulously transformed an 18th century post station in Sussex, UK into an elegant hol - George in Rye (below). Their unique experience of setting for movies and TV dramas gave them extraordinary tas and filled the room with a dazzling stage atmosphere, And each room has its own 00 colors.

络绎不00的客人跑来询问哪里可以买到客房里摆设的东西：台灯、靠垫、床头板种种。这让Katie  

 

 

 

和Alex意识到，酒店是推销商品的00佳场景，于是他们在附近开了一家零售店，引进了Fret00品牌的床单和枕头(也是著名的Savoy 奢华酒店的供应商)  ，Farrow & Ball油漆和  Ren牌护肤品等，所有这些产品同时在他们的酒店房间中使用，房客如果喜欢就可以直接去指定商店购买。这个尝试大获成功，如今他们的商店已经搬到酒店边上更大的地方。客人甚至可以从酒店的供应商处委托定制，比如出自当地设计师之手的缤纷灯罩或乙烯基壁板。

A sady stream of guests came to inquire where to buy the furnishings in the guest room, such as table lamps, cushions, and headboards. This made Katie and Alex realize that hols are one of the top 100 scenarios for promoting procts, so they opened a nearby retail store and introced Fret00 branded bed sheets and pillows (also a supplier of the famous Savoy luxury hol), Farrow& Ball paint and Ren brand skincare procts, all of which are used in their hol rooms at the same time. If nants like them, they can directly go to the designad store to purchase. This atmpt was a great success, and now their store has been moved to a larger location next to the hol. Guests can even commission customization from hol suppliers, such as colorful lampshades or vinyl wall panels made by local designers.

越来越多的酒店开始销售传统服务以外的商品，一方面，这些酒店自己正在演变成生活方式品牌 – 通过销售自有品牌实现利润大化 -