当下电动餐桌设计赋能行业发展背后的基本逻辑

当下电动餐桌设计赋能行业发展背后的基本逻辑  原木圆桌

The basic logic behind the current electric dining table design empowering the development of the industry

 

 

 

 

电动餐桌面临当前大环境下业务受阻、内销之路拥堵的双重挑战，电动餐桌市场流量的瓜分之势趋于白热化。一是我国房产市场逐渐步入存量房时代，分食家居产业蛋糕的人越来越多，进一步压缩了单个家居企业的盈利空间；二是电动餐桌产品同质化、价格战升级、品牌竞争激烈等现象的加剧，同时在互联网信息的透明化、跨界竞争者介入等因素影响下，电动餐桌想方设法在有限的客源中吸引更多客户，纷纷不断加大投入，电动餐桌不自觉就进入了内卷状态。

The electric dining table is facing the dual challenges of business obstruction and domestic sales congestion in the current environment, and the trend of dividing the market flow of electric dining tables is becoming increasingly intense. Firstly, China's real estate market is gradually entering the era of stock housing, with more and more people sharing the cake of the home furnishing industry, further compressing the profit space of individual home furnishing enterprises; The second is the intensification of phenomena such as homogenization of electric dining table products, upgrading of price wars, and fierce brand competition. At the same time, under the influence of factors such as transparency of internet information and cross-border competition, electric dining tables are trying their best to attract more customers from limited customer sources, constantly increasing investment, and unconsciously entering an internal competition state.

 

 

 

一方面，电动餐桌要在家居舞台上树立威望，就必须在原创设计上持续发力。另一方面，随着中国经济崛起和国潮文化的复兴，一大波以原创设计为核心的电动餐桌的“迅猛生长”，越来越多的电动餐桌也意识到设计的重要性，开始以原创设计标榜自身，为电动餐桌设计力量的崛起提供了温润土壤。

On the one hand, in order for electric dining tables to establish prestige on the home stage, it is necessary to continuously strive for original design. On the other hand, with the rise of China's economy and the revival of China-Chic culture, a wave of "rapid growth" of electric dining tables with original design as the core, more and more electric dining tables have also realized the importance of design, and began to flaunt themselves with original design, providing a warm soil for the rise of the design power of electric dining tables.

 

 

 

 

电动餐桌同时伴随着居民消费需求的升级，我国电动餐桌市场逐渐由功能驱动型消费转向重品质、重设计的情感消费阶段，审美的觉醒和设计意识的提升使得消费者愈加关注“设计感”。

With the upgrading of consumer demand, the electric dining table market in China is gradually shifting from a function driven consumption to an emotional consumption stage that emphasizes quality and design. The awakening of aesthetics and the improvement of design awareness have made consumers pay more attention to "design sense".

 

 

 

 

创新设计已成为电动餐桌z关键的核心驱动力之一

Innovative design has become one of the key core driving forces for electric dining tables

当下电动餐桌设计赋能行业发展背后的基本逻辑：一是要重新定义设计，收获新消费主义红利。借助电动餐桌设计力量，为产品打造dt的差异化标签，为产品增加内在的附加价值，满足目标客户群体的情感诉求，从而真正触动消费者的购买按钮。二是坚持长期主义，电动餐桌拼设计更比拼品牌力。

The basic logic behind the current electric dining table design empowering the development of the industry is to redefine design and reap the dividends of new consumerism. By leveraging the design power of electric dining tables, we aim to create differentiated labels for our products, adding intrinsic added value to our products, meeting the emotional demands of our target customer base, and truly touching the purchasing button of consumers. The second is to adhere to long-term principles, and the combination of electric dining table design is more important than brand power.

 

 

 

 

 

电动餐桌在如今消费升级的语境下，未来大概率将形成以设计等为核心要素的行业市场，要实现行业“质”的飞跃有赖于设计创新。而对于电动餐桌来说，该如何借助设计的力量赋能实现突破性的市场效益，获得可持续性的电动餐桌发展？不妨尝试搭建“设计+”全链路模式，多方触发行业新增长潜力。

In the context of current consumer upgrading, electric dining tables are likely to form an industry market with design and other core elements in the future. To achieve a qualitative leap in the industry, it depends on design innovation. For electric dining tables, how can we leverage the power of design to empower breakthrough market benefits and achieve sustainable development of electric dining tables? Try building a "design+" full chain model to stimulate new growth potential in the industry from multiple perspectives.

 

 

 

 

未来将会是一个服务至上的时代，电动餐桌设计师将会担任更多角色，电动餐桌市场也将由产品型向着服务型市场转变。

The future will be an era where service is paramount, and electric dining table designers will take on more roles. The electric dining table market will also shift from a product oriented to a service oriented market.

实际上，“设计+”还能延展形成更多创新模式，广跨度、多角度、深层次地挖掘电动餐桌的良性发展路径。

In fact, "design+" can also expand and form more innovative models, exploring the benign development path of electric dining tables from a wide range, multiple angles, and deep level.

总而言之，对于电动餐桌行业端，创新设计已成为电动餐桌z关键的核心驱动力之一，通过设计全面撬动电动餐桌新契机，已是行业加速升级、做大增量、优化存量的重要战略；对于电动餐桌企业端，要想避免陷入“内卷”困境，不仅要始终将创新作为发展的dy动力，更要有开阔的眼界和灵活的思维，这才是走出“内卷化状态”，开辟出一方新天地的根本出路。

In summary, for the electric dining table industry, innovative design has become one of the key core driving forces for electric dining tables. By comprehensively leveraging new opportunities for electric dining tables through design, it has become an important strategy for accelerating industry upgrading, expanding increment, and optimizing inventory; For the enterprise end of the electric dining table, if you want to avoid falling into the "involution" dilemma, you should not only always take innovation as the dy power of development, but also have a broad vision and flexible thinking. This is the fundamental way out of the "involution state" and open up a new Xintiandi.